André França
art world - London

This project seeks to study the facades of art galleries located in important centers of the world art market.

This series investigates the facades of London art galleries, looking at possible relationships between the exterior architecture of the galleries and the way this culture/city relates to art itself, the public and the market, in a symbolic perspective that can be read on the facades of the galleries.

Differently from the New York galleries, many of which have facades with an opaqueness embodying a dimension of power that intimidates and keeps away some art enthusiasts, London galleries have facades with large panes of transparent glass which make the exhibit space, works of art and people visible from the street, making for friendlier and more inviting spaces into which it is easier to enter.

[See also the series of this project carried out in New York, Berlin and São Paulo.]

[See the photographs]