Interview to PMS 485 C

May, 2012

1. Where and when were you born?

Canavieiras (Brazil), 1970.

2. Where do you live now? Why?

Salvador (Brazil). I have relatives in Salvador, and the city offers better quality of life in some aspects than other large urban centers in Brazil. Also, working with contemporary photography in the age of broadband internet and after the perfect adaptation of photography to this medium means that itís possible to remain up-to-date and integrated to the international scene while living virtually anywhere.

3. What moved you and what steps did you take to become a photographer?

I believe that since the beginning, in early childhood, there was a kind of love for the image, and then later a desire to participate in this field, to contribute. The steps I took were studying photography techniques, and later studying art and the poetics of contemporary photography; the history, theory and aesthetics of photography.

4. What is the most important concept behind your work?

There isnít a single, most important concept; I have been interested in different lines of investigation. I relate to photography as a means of reflection, which I try to carry out in a broad sense and without any given boundaries. However, I can mention a few concepts I investigated in recent series: the representation of women in the media; cultural and symbolic values present in the art world; an intimate view of the existence of objects; free association as a principle behind image order.

5. Where do you feel Art Photography is going?

Probably toward a balance point between staged photography approaches (performative, fictional) and those that interfere less or little in what is being pictured. In the last few years we have seen the rapid ascent and even great awe around all types of staged photography. In this scenario we can see, beside good works, others that are very poor, empty, artificial, attempting to benefit from the visibility and receptivity enjoyed by this approach. I believe that, when this balance is reached, the attention given to how the photograph was made Ėwhether it was staged or notĖ will be less important, and people will be happy to simply relate to the picture as it is and according to what it proposes.

6. What is your role, as an artist, in society?

To think and question issues of the contemporary world.

7. Is your work influenced by the equipment you use?

Since 2011 I use digital equipment. Iíve noticed that this gave my work more flexibility.

8. What are the main stages of your artistic process?

More often than not, a given concept or idea appears in my mind. Then I develop the logistics and procedures to investigate and explore that concept.

9. Do you feel yourself limited in any way?

No, I donít.

10. What is your dream project?

My next project. Always.
Copyright © 2012 André França